What’s big, flashy, poorly assembled and vulnerable to a diverse coalition of foes?
U.S. President Donald Trump‘s campaign appears to have embraced a Star Wars-related metaphor for his 2020 re-election effort in the form of the second Death Star, the evil Empire’s failed superweapon from Return of the Jedi.
“For nearly three years we have been building a juggernaut campaign (Death Star),” Brad Parscale, Trump 2020 campaign manager, tweeted on Thursday morning. “It is firing on all cylinders. Data, Digital, TV, Political, Surrogates, Coalitions Etc. In a few days we start pressing FIRE for the first time.”
The tweet included a GIF of the second Death Star firing its planet-killing super laser.
Many Twitter users were quick to point out the rich irony in Parscale’s tweet, particularly after he echoed the worlds of the evil Emperor Palapatine in Return of the Jedi.
“Now, witness the firepower of this fully armed and operational battle station,” the Emperor says near the end of the film, just before he orders the unfinished Death Star to start blasting Rebel ships.
The Rebels ultimately destroyed the Death Star by flying into the gaping hole on its side, because the Empire rushed the superweapon into combat before construction was complete.
The first Death Star destroyed exactly one planet before it was blown up in Star Wars Episode IV: A New Hope. The second Death Star was larger and only destroyed a few spaceships.
“Who chooses to portray themselves as the Death Star?” lawyer Barb McQuade asked in response to the tweet.
“Brad, this is a great comparison,” Death Star PR, a tongue-in-cheek Twitter account, wrote in a retweet. “The Death Star is too big to fail! Nothing could possibly go wrong.”