AfCFTA key to economic integration, hospitality amongst African states – Agbomoagan

Ogunsakin Mustapha
3 Min Read
Lugard Agbomoagan

The Managing Director, Jagz Hotel, Mr Lugard Agbomoagan, says the hotel has positioned to take advantage of the opportunities presented by Nigeria joining the African Continental Free Trade Area (AfCFTA).

Agbomoagan, also a lawyer said this on Monday in Ibadan during a news conference to unveil the hotel’s new General Manager, Mr Jonathan Odia, and the organisation’s new brand identity.

He said that increasing economic integration, trade and visa-free travel arrangements among African countries will create new opportunities for the hospitality industry.

According to him, hospitality brands must evolve to meet the needs of a new generation of African and international travellers as cross-border business activities continue to increase under frameworks such as AfCFTA.

Agbomoagan said the hotel was positioning itself as an emerging African hospitality brand with ambitions extending beyond Nigeria.

“The more African countries open their borders and encourage free movement, the greater the demand for quality hospitality services. That is why we are positioning Jagz to take advantage of a borderless African economy and become a leading hospitality destination on the continent,” he said.

Agbomoagan noted that the hotel’s expansion plans included Abuja and other strategic locations across Africa, adding that the company aimed to support the growth in tourism, trade and business travel expected from deeper continental integration.

He said that the hotel’s vision was to build a hospitality institution capable of hosting premium events, international conferences and world-class experiences across Africa.

The MD added that Jagz would host the Jagz Hospitality Conference 2026 to facilitate discussions on the future of hospitality, economic development and industry resilience in Africa.

The rebranding, Agbomoagan said reflected a renewed commitment to innovation, excellence and continuous improvement in service delivery.

He further said that the transformation would introduce refreshed guest experiences, enhanced amenities and improved facilities while preserving the warmth and quality associated with the brand.

Agbomoagan, who formally introduced Odia as the new General Manager, described the latter as an experienced hospitality professional with the capacity to lead the organisation’s next phase of growth.

In his remarks, Odia pledged to strengthen service delivery, develop local talents and support the company’s expansion agenda.

He disclosed that work had already commenced on the Abuja project, describing it as the first step in the company’s broader expansion strategy.

The Oyo State Commissioner for Culture and Tourism, Dr Wasiu Olatunbosun, commended the hotel for contributing to tourism development and promoting indigenous participation in the hospitality industry.

He urged the management to sustain quality service delivery and continue expanding its operations within and outside Nigeria.
(NAN)

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